My greatest skill:
I learn FAST.
Knowlege and in-depth understanding of digital and web analytics media/publishing websites, eCommerce, mobile, and web applications
Ability to speak, translate, and understand key developer and designer terms for digital UI/UX-realted projects
General graphic design and management for most outbound marketing platforms: email, social media ads, banner ads, DoubleClick, WP websites, and most popular content management systems and front end interface software.
Understanding and direct experience with most common programming languages (HTML/CSS/Java/PHP/Ruby)
The strategy is the egg. You need to lay the egg, before life can be created. So, I think the question is answered there. The chicken comes afterward. Don't build your website, create social posts, put ads in magazines, before you have outlined a clear strategy, sales forecast and other KPI's for the campaign. I build cutting edge and highly effective content strategy using close trends analysis through data aggregation from multiple sources. I insist on this process before I start typing or designing, so time isn't wasted building content no one wants.
I believe in discovering search intention vs. researching common keywords. SEO, Moz Pro, Majestic, AdSense, AdMarketplace, Media.net, and many many niche paid & organic platforms
Rich Media Production
Video editing for social media (many videos I have edited myself have been viewed by an audience of >100K)
Knowledge of all major social media platforms, engagement and success metrics, fine-tuned audience targeting & retargeting
Editorial & Print
Editorial, Operational, and Customer-facing calendar creation and management skills
Copywriting for search engine optimization, digital, audio, press releases, scripting, and print for targeted messaging: B2B, B2C, and/or creative
Knowlege of print layout best practices for advertising and digital marketing layout best practices—
And most importantly, the effectiveness of editorial is very dependent on visuals. My taste for attractive aesthetics for editorial is one of my more natural and refined skills.
Sales & Pitching
Extensive knowledge of lead funnel management, negotiation, and closing deals. I have a knack for earning trust using a mix of emails, texts, sequences, and all mediums - even just a good cup coffee and sit down in a cafe.
Sense of humor combined with respectful and tactful communication, team building, strategic client management
I love poker. I play all the time (but not in a creepy addictive way)... I just really like winning and I love the game. The game is like business in a small microcosm within the players at the table. In a single tournament, you can go through every stage of business in a few hours. In a cash game, you mostly are in the start-up stage much longer and you are usually up against a huge monopoly. But hey... it's just poker... it's just business.