Taylor Hazlehurst

My Philosophy:
Data-Driven Innovation

Philosophy

I lead teams with an open ear and encourage bravery, debate, and challenges. I'm not fearful of doubt from my constituents, but rather, I appreciate it and see it is an invitation to find ways to test the initially intuitive idea. This sets an example that fosters creative ideas and solutions that are more objective. By testing ideas and proving viability, we inspire support, advocacy, and drive. True intuitive expertise is learned from prolonged experience with good feedback on mistakes.

Big Decisions Start Small

Too much time and energy is spent making decisions that are easy vs. making easy decisions. In a world where opinions and intuitions can easily be tested, we should spend less time selling out ideas and contemplating every choice; and more time moving, testing, trying, working, and operating with a lean approach. It's better to go ahead and start small, than it is to jump in too fast or to wait for perfect timing.

Mine for Creativity

I'm more interested in what is real and true for the people I work alongside every day than I am frightened of going unheard or being wrong. In the quiet presence of your attention, respect, and ease, important things can happen: fresh ideas can emerge; confusion can dissipate; courage and openness can flourish and creativity can explode! To be interrupted is not good. To get lucky and not be interrupted is better. But to know you will not be interrupted allows you truly to think for yourself

My greatest skill:
Systematic Innovation

UX/UI Analytics

Knowlege and in-depth understanding of digital and web analytics media/publishing websites, eCommerce, mobile, and web applications

Ability to speak, translate, and understand key developer and designer terms for digital UI/UX-realted projects

Product Development

Front-end Website Development and Experience Creating many different SaaS products, content subscriptions, and automated services.

General graphic design and management for most outbound marketing platforms: email, social media ads, banner ads, DoubleClick, WP websites, and most popular content management systems and front end interface software.

Content Strategy

The strategy is the egg. You need to lay the egg, before life can be created. So, I think the question is answered there. The chicken comes afterward. Don't build your website, create social posts, put ads in magazines, before you have outlined a clear strategy, sales forecast and other KPI's for the campaign. I build cutting edge and highly effective content strategy using close trends analysis through data aggregation from multiple sources. I insist on this process before I start typing or designing, so time isn't wasted building content no one wants.

Search Marketing

I believe in discovering search intention vs. researching common keywords. SEO, Moz Pro, Majestic, AdSense, AdMarketplace, Media.net, and many many niche paid & organic platforms

Rich Media Production

Video editing for social media (many videos I have edited myself have been viewed by an audience of >100K)

Knowledge of all major social media platforms, engagement and success metrics, fine-tuned audience targeting & retargeting

Editorial & Print

Editorial, Operational, and Customer-facing calendar creation and management skills

Copywriting for search engine optimization, digital, audio, press releases, scripting, and print for targeted messaging: B2B, B2C, and/or creative

Knowlege of print layout best practices for advertising and digital marketing layout best practices—

And most importantly, the effectiveness of editorial is very dependent on visuals. My taste for attractive aesthetics for editorial is one of my more natural and refined skills.

Sales & Communication

I have a keen understanding of how to communicate in a way that speaks to the deepest core values of my listener. How do I do it? For personal interactions, I use active listening and then work to reflect what I heard and how I can best solve their problems within every part of my response. I try to always provide objective solutions with real deliverables vs. what I call, "vagueries." For mass appeal, I come prepared— I understand the value of reading the room, doing preliminary research, and developing a personal brand that fosters loyalty and trust. I think perhaps this is because my own deepest values are love, care, and courage; and I do my very best to deploy those values with every person I encounter and engage.

Texas Hold'em

I love poker. I play all the time (but not in a creepy addictive way)... I just really like winning and I love the game. The game is like business in a small microcosm within the players at the table. In a single tournament, you can go through every stage of business in a few hours. In a cash game, you mostly are in the start-up stage much longer and you are usually up against a huge monopoly. But hey... it's just poker... it's just business.

Automation

I'm a big fan of creative space, but creative space can only be made when all of the minute and tedious tasks are out of the way. This is where automation plays a big role. I love to discover new ways to become more efficient and to create space for self expression and creativity. In this way, my art can foster the art of others.

A Foundation of Excellence:
Experience

Work Experience

Primfolio LLC
2020 - PRESENT

Founding Partner

Primary Goal: Develop and release dinomo.io in 2022 Complete contract with Seaside Charter end of July 2021

Major Responsibilities:

Acquired SaaS platform sales/lead funnels, and tech stacks from Your:Strategists
Developed and raised pre-seed for dinomo.io— the next iteration of The 2% System under development

Marketing & Development Contract, Jan-Jul 2021
(via Primfolio 6-month) Seaside Charter Consortium
Met enrollment goals for campuses
Developed and launched new website
Launched virtual tours funnel
Published a series of videos
Launched Waldorf Together, a webinar series and marketing sequence

The 2% System
2018 - PRESENT

Product Manager, Spokesperson

Primary Goal: Help job seekers get into that coveted 2% of applicants that earn the opportunity to interview and land that next step in their careers.

Major Responsibilities:

Design and Develop the SaaS product
Create Helpful Content for Users and Job Seekers Everywhere
Research and Development for new Integrated solutions and Partnerships
Spokesperson and Storyteller for the Brand
Map out and direct the future of the products and services
Work with customer service for brand voice and messaging

Your:Strategists
2017 - 2021

Chief Product Officer, Founding Partner

Results: Full service marketing and branding agency Built a SaaS, The 2% System

Major Responsibilities:

Managed the automation of all marketing and project management systems, all website and landing page builds and designs, email marketing sequences, social media ads and all search ad placements, graphic design, and data and insights reporting. Also, built The 2% System SaaS, a wordpress multipress site that used custom coded plugin to produce a very simple resume website builder that looks like it was custom built for personal branding purposes. Also, was the spokesperson for The 2% System and Your:Strategists eCourse videos and related public speaking events and press appearances.

Jamie Geller Brands, Kosher Network International
2016 - 2018

Director of Business Strategy & Development

Results: 250-500K+ monthly seasonal site audience (+74% Growth YoY 2017), 100K+ Weekly Email Subscriber list (+57% Growth YoY 2017), 1-6MM+ monthly social audience (+52% Growth YoY 2017), over $600K in media sales (personally closed)

Major Responsibilities:

Promoted for Jamie Geller Brands (re-org)
Developed FreshFamilies.us– Family Meal Plan Subscription
Jamie Geller Line of Isreali Spices, as well as many product concepts

Director of Content Strategy and Analytics, 2016-17—
250-500K+ monthly seasonal site audience (+74% Growth YoY 2017)
More than tripled the email subscriber list from 34K to >100K

Pinfluence
2011 - 2015

Product Manager, Founding Partner

Results: Pinfluence originally sold core technology services through its online app plug-in for brands to analyze key metrics on the Pinterest social platform and to use the tool to grow followers and plan subsequent cross-platform campaigns. This tech was acquired in 2014 by OrionCKB

Major Responsibilities:

Built SaaS platform and sold it to OrionCKB
SaaS application aggregated large data for brand clients to help them grow and expand their brand presence on Pinterest while curating large brand insights from the Pinterest platform
Continued to operate as an agency consultant for Pinfluence through 2018

PlattForm Advertising (now KeyPath Education)
2011 - 2013

Director of Growth & Innovation

Results: Promoted to become the original member of the Growth Department under new CGO Developed the strategy for the first 2 International acquisitions: MJD Consulting in the UK and an agency in Australia

Major Responsibilities:

Before getting promoted to Director of Growth and Innovation, I was Director Innovation Strategy, START TEAM:
Developed Healthy Trucker Mobile Application
Redesign, re-tooling, and branding for BeautySchoolsDirectory.com and MySocialBeauty.com
Sold application to an insurance company

Education

Rinker School of Business, PBAU
2009 - 2010

MBA, Marketing

MBA Marketing (partial completion) Hired out of grad program by PlattForm Advertising and relocated to Lenexa, Kansas
Palm Beach Atlantic University
2005 - 2009

BA English, Writing for Publication

B.A. English, GPA 3.8

Let's talk.